Manchester City Football Club has solidified its partnership with cryptocurrency exchange platform OKX, announcing the brand as its new official training wear sponsor. This expanded agreement extends the collaboration between the Premier League champions and the global crypto platform.
Deal Highlights
- OKX branding will feature on training kits for both men’s and women’s squads.
- The seven-figure deal follows OKX’s initial role as Manchester City’s official cryptocurrency exchange partner earlier this year.
- Replaces previous sponsor Expo 2020 Dubai, which had taken over from MarathonBet after geopolitical controversies.
👉 Discover how OKX enhances fan engagement through innovative partnerships
Fan-Focused Initiatives
As part of the partnership, OKX will:
- Create murals of star players (Erling Haaland, João Cancelo, Jack Grealish, and John Stones) across Manchester.
Embed QR codes in murals for fans to scan, offering chances to win:
- Season tickets
- VIP hospitality box experiences
Executive Perspectives
Roel de Vries, COO of City Football Group, emphasized the shared values between the organizations:
"OKX and Manchester City align on innovation and success. This partnership reflects our commitment to enhancing fan experiences through creative collaborations."
Since March 2022, the partnership has focused on:
- Exclusive content activations
- Matchday experiences
- Community-driven projects
About OKX
A Seychelles-based cryptocurrency exchange offering:
- Spot trading
- Derivatives markets
- Web3 ecosystem solutions
FAQ Section
Q: How long is the OKX-Manchester City partnership?
A: While terms aren’t disclosed, this is a multi-year extension following their initial 2022 agreement.
Q: Can fans buy OKX-branded training kits?
A: Yes—the sponsored kits will be available for purchase during the 2023/24 season.
Q: What makes this partnership unique?
A: OKX integrates blockchain technology with football fandom through AR murals and digital experiences.
👉 Explore OKX’s latest sports sponsorships