With over 1 billion active monthly users, TikTok has become a powerhouse for creators and businesses alike. The platform’s ability to drive product discovery and engagement makes it a lucrative income stream. Below, we break down six proven methods to monetize your TikTok presence effectively.
6 Ways to Earn Money on TikTok
- Join the TikTok Creator Fund
- Create Sponsored Content
- Produce User-Generated Content (UGC)
- Leverage Affiliate Marketing
- Sell Your Own Products or Services
- Run TikTok Ads
Before diving in, prioritize authenticity and audience trust—key drivers of long-term success.
1. TikTok Creator Fund
What Is It?
The TikTok Creator Fund rewards creators for high-engagement content. Payments are based on views, but earnings are modest compared to other platforms.
Eligibility Requirements:
- 10,000+ followers
- 100,000+ views in the last 30 days
- Age 18+
- Residency in eligible countries (US, UK, Germany, etc.)
Earnings:
- $0.02–$0.04 per 1,000 views
- Example: 1M views = ~$20–$40
👉 Boost your TikTok earnings with these expert tips
2. Sponsored Content
Brands pay influencers to promote products. To succeed:
- Disclose partnerships (use #ad or TikTok’s paid partnership tag).
- Stay niche-specific (e.g., a fitness influencer promoting workout gear).
- Prioritize authenticity—misleading promotions can damage credibility.
Example:
Watercolor artist @hannahhh.mp partnered with an art supply brand, aligning with her audience’s interests.
3. User-Generated Content (UGC)
UGC is content created by users (not brands). Creators now sell UGC services to businesses, even without a large following.
How to Start:
- Build a portfolio showcasing your style.
- Pitch brands directly or join platforms like Upfluence.
Tip: Search “UGC” on TikTok for tutorials and pitch templates.
4. Affiliate Marketing
Earn commissions by promoting products. Popular programs include:
- Amazon Associates (up to 10% commission).
- Niche-specific programs (e.g., fashion or tech).
Pro Tip:
- Focus on a niche (e.g., travel gadgets) to attract targeted buyers.
5. Sell Your Own Products
For Businesses:
- Promote products organically (e.g., candle brand @otherland shares care tips).
- Use bio links to drive traffic to your store.
For Creators:
- Launch merch via Printful or Printify.
- Sell digital products (e-books, courses, coaching).
👉 Discover how to turn followers into customers
6. TikTok Ads
Run ads through the TikTok Creator Marketplace to scale sales. Best practices:
- Hook viewers in the first 3 seconds.
- Highlight benefits (e.g., “Save time with this app”).
FAQs
1. How many followers do you need to make money?
- Creator Fund: 10,000+.
- Sponsored deals: Even micro-influencers (1K–10K followers) can earn.
2. Can you earn from TikTok Live?
Yes! Receive virtual gifts (convertible to cash) or promote products during streams.
3. How many views are needed to monetize?
- Creator Fund: 100K+ views/30 days.
- Other methods (e.g., UGC): No strict minimum.
4. How much does TikTok pay?
- Creator Fund: ~$20–$40 per 1M views.
- Sponsored/UGC: Rates vary by deal ($50–$500+ per post).
Final Tips
- Engagement > Follower Count: Build trust with your audience.
- Diversify Income: Combine multiple methods (e.g., ads + affiliate links).
- Track Trends: Adapt to TikTok’s algorithm shifts.
Ready to monetize? Start with one method and scale strategically!