Unveiling the Riviera Livery
By Haider Rafique, OKX CMO
In 1968, McLaren’s M7A car revolutionized Formula 1 with its first victory and iconic papaya livery—a symbol of "old money" sponsorships that powered Bruce McLaren’s vision. Today, in 2025, a new era emerges. OKX, a pioneer in digital finance, joins forces with McLaren to honor that legacy while accelerating the sport’s future.
Our Riviera-inspired livery for McLaren’s MCL39 cars blends elegance with transformation, commemorating Bruce McLaren’s enduring impact (June 2, 1970) and celebrating the shift from traditional finance to decentralized possibilities.
👉 Watch the Riviera livery in action
A Fusion of Heritage and Horizon
Formula 1’s early days thrived on old money—steeped in tradition and cult-like fandom. This campaign pays homage to that culture while heralding new money’s role in redefining the sport. The Riviera livery embodies:
- Evolution: From legacy systems to crypto-driven innovation.
- Elegance: Nods to Monaco’s glamour and McLaren’s 1960s triumphs.
- Energy: Digital dynamism meets racing heritage.
Exclusive Monaco Grand Prix Debut
Mark your calendars for the 2025 Monaco Grand Prix, where:
- Lando Norris and Oscar Piastri will wear OKX-branded race suits.
- The MCL39’s Riviera livery will dazzle on F1’s most iconic circuit.
This partnership isn’t just about cars—it’s a full-circle moment uniting McLaren’s spirit, Monaco’s legacy, and OKX’s vision.
Beyond the Livery: OKX’s Global Milestones
ISO/IEC 27001:2022 Certification
OKX now meets the highest global standard for information security, ensuring unmatched protection for user assets.
European Expansion
OKX is live in Spain, Germany, and Poland under MiCA regulations, offering fully compliant crypto trading.
OKX Pay Launch
CEO Star Xu introduces crypto-powered payments, bridging digital assets with everyday commerce.
👉 Explore OKX’s latest innovations
FAQs
1. What’s special about the Riviera livery?
It honors Bruce McLaren’s legacy while symbolizing OKX’s role in F1’s financial evolution—from old money sponsorships to crypto-powered partnerships.
2. Where can I see the livery?
At the 2025 Monaco Grand Prix and via OKX’s official channels.
3. Is OKX available in Europe?
Yes! Fully regulated services are live in Spain, Germany, and Poland.
4. What’s OKX Pay?
A sub-app within OKX enabling crypto payments in select markets, with global rollout plans.
5. How does OKX ensure security?
Through ISO/IEC 27001:2022 certification and partnerships with institutions like Standard Chartered.
"Tradition doesn’t have to be static. It can evolve, beautifully."
— Haider Rafique
© 2025 OKX. This content may be reproduced non-commercially with attribution.